In the street
The bull run can be seen from behind the fence that marks out the route. More specifically, behind the second fence, because the space between the two fences is reserved for runners, medical services, Press, Police, etc.
It is not possible to reserve a place, so you should get there at around 6:30 a.m., preferably with a jersey to combat the low temperatures that are common in the early morning. You then have to wait until 8 a.m., when the rocket is launched and the encierro starts.
Unless you manage to get a place on the top of the fence you will not get a good view of the bulls passing. However, if you cannot get access to a balcony overlooking the route this is the only way to get a feel for the dramatic atmosphere of the run.
In calle Santo Domingo, in front of the museum, there is an area without a fence to see the start of the run. A lot of people choose this spot, so it is advisable to get there between 5:30 and 6:00 a.m. to find a good place.
From a balcony
The best way of seeing the bull run is from the balcony of an apartment overlooking the route. In the Tourist Office of Pamplona (C/ San Saturnino, 2. Tel.: 948 420 700) you can get the telephone numbers of people who offer this service (in some cases even including breakfast). It is also possible to rent a balcony to watch the chupinazo [inaugural rocket] on 6th July.
In the Bullring
The end of the Encierro can be enjoyed in the Bullring. You need to buy a ticket, which also includes the vaquillas (steers that are let loose in the ring) after the bull run. A brass band entertains the crowd in the bullring prior to the bull run, and the crowd sing along to the tunes. Buy your tickets by internet.
On TV or on the Internet
The bull run is broadcast live every morning on TVE (Canal 4) and is repeated in the news bulletins of all the major TV stations throughout the day. In recent years it has also been possible to see it on the Internet. To do this go to the website of rtve.
Getting tickets for the bullfights is a complex process, because most of them are sold in advance. Only 10% are put on sale the evening before the bullfight in the ticket office of the bullring. The sale of tickets starts at around 8:30 p.m., after the day's bullfight has finished. Tickets for the bullfight of July 7th are sold to the public from 10 a.m. on July 6th.
Sometimes it is difficult to get tickets because ticket touts usually manage to get hold of most of those on sale. The peñas also resell their tickets when one (or more) of their members cannot go to the bullfight. They often do not know until the last minute, so it is a good idea to stop by their club premises and ask. They will sell you the ticket(s) at face value.
You can also get entry tickets only for the highest tier of the bull ring (andanada) and the shade via the internet.
Visit the Gas Pens
You can also get entry tickets only for the highest tier of the bull ring (andanada) and the shade via the internet. From 1st to 13th July you can see the bulls in the pens from 11:00 to 13:30 and from 16:30 to 20:30. The entry price is €3. Free entry for under 12s accompanied by adults.