In the street
The bull run can be seen from behind the fence that marks out the route. More specifically, behind the second fence, because the space between the two fences is reserved for runners, medical services, Press, Police, etc.
It is not possible to reserve a place, so you should get there at around 6.30 a.m., preferably with a jersey to combat the low temperatures that are common in the early morning. You then have to wait until 8 a.m., when the rocket is launched and the encierro starts.
Unless you manage to get a place on the top of the fence you will not get a good view of the bulls passing. However, if you cannot get access to a balcony overlooking the route this is the only way to get a feel for the dramatic atmosphere of the run.
In calle Santo Domingo, in front of the museum, there is an area without a fence to see the start of the run. A lot of people choose this spot, so it is advisable to get there between 5.30-6 a.m. to find a good place.
From a balcony
The best way of seeing the bull run is from the balcony of an apartment overlooking the route. In the Tourist Office of Pamplona (Avda Roncesvalles, 4. Tel.: 848 42 04 20) you can get the telephone numbers of people who offer this service (in some cases even including breakfast). It is also possible to rent a balcony to watch the chupinazo [inaugural rocket] on 6th July. Download 2013's list of balconies.
In the Bullring
The end of the Encierro can be enjoyed in the Bullring. Some of the days, you need to buy a ticket, which also includes the vaquillas (steers that are let loose in the ring) after the bull run. A brass band entertains the crowd in the bullring prior to the bull run, and the crowd sing along to the tunes.
On TV or on the Internet
The bull run is broadcast live every morning on TVE (Canal 4) and is repeated in the news bulletins of all the major TV stations throughout the day. In recent years it has also been possible to see it on the Internet. To do this go to the new website of the city of Pamplona..